We all want to grow our businesses, don’t we? We would all LOVE to welcome new leads and new customers each day! We would all love to achieve those incredible goals we have.
And for this to happen, we need EXPOSURE!
But too often, that exposure is expensive! How many people can afford advertising campaigns that can cost thousands per month?
As a marketing, PR and copywriting professional, I know how important exposure is. I also know that free publicity – mentions in the media, in articles, on radio, on tv, on the internet, etc – are seven times more EFFECTIVE than paid advertising!
photo credit: Aural Asia
Continue reading ‘You NEED Exposure!’
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Social networking…wow! I must admit over this long weekend I have really been encouraged and excited by the uptake in followers on my Twitter account, but one thing is really clear in the Tweeter world. People are taking shortcuts. They’re doing things the easy way, and frankly, I don’t think the easy way is the best way.
Here’s a bit of background to state my case, and you can agree or disagree with me – it’s your call.
People just seem to send you the same old, boring old stuff.
photo credit: star5112
Continue reading ‘Social Networking Tip: Focus on Building Relationships!’
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With the new year now well and truly underway, chances are you’re ready to take on this new year and make success happen! The key to making it happen though is setting defined goals for the year and then working on actual plans to make them happen.
If your goal is to make more money this year and create new business for your business, then you’re going to need to get stuck into your marketing. Now, let’s be honest. There aren’t too many people out there who say, “Gee, I really don’t want to make any more money this year. I’m happy to just not progress at all.”
photo credit: Search Engine People Blog
Continue reading ‘Make 2010 YOUR Year for Success!’
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When you decide to go down the road of working with a copywriter, there lies one big task ahead of you: finding the right copywriter to work with. Long gone are the days when copywriting existed purely for advertising agencies and big corporations. Copywriting has come a long way since then, and now you will find an abundance of copywriters out there who work for smaller businesses as well.
photo credit: kirkmwilkins
Continue reading ‘Choosing a Copywriter’
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Make no mistake about it. Copywriting isn’t a brand new thing at all. In fact, it’s been with us for as long as the art of selling pretty much. The only thing is, so many people – particulary here in Australia – don’t know what copywriting is at all.
Many people think it’s somehow related to underwriting in the insurance industry or copyright relating to intellectual property.
So, what exactly is copywriting?
Continue reading ‘What is Copywriting?’
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Hi Everybody!
Thanks very much for stopping by on my new blog, Copywriting Chick. As you can guess, I am the Copywriting Chick and I’ve been in the copywriting business now since 2003. I own and operate Propulsion Creative – a company that creates sales and editorial copy for large and small businesses the world over.
photo credit: Anonymous Account
Continue reading ‘Welcome to my brand new blog!’
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